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Apple Drops The “FREE” Button of App Store Apps and Games
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Apple Drops The “FREE” Button of App Store Apps and Games

by Mark KwanNovember 20, 2014

Apple dropped the “free” moniker from the apps and games in the App Store. Effective immediately, the “FREE” button on the apps and games that don’t require payment will make way to a “GET” replacement.

The move acknowledges the in-app purchases that many of the free apps and games often contain. Of course, the button applies to the content that is completely free as well.

Apple is the latest industry heavyweight to react to criticism to the free-to-play business model with in-app purchases, especially by regulators in the European Union. Critics have pointed that the aforementioned content delivery method often forces players into spending money in order to enjoy proper app or game experience.

The free-to-play business model is the current standard on both iOS and Android. The setup is responsible for 92% of all revenue on iOS and 98% of the same on Android. Curiously, most of the revenue comes from high spending users, whose money essentially provides for the experience of those who are not willing to part with any money.

About The Author
Mark Kwan
Some people may call me a geek which I take no offense to. Being a tech enthusiast at a young age, I am a blogger, graphic & website designer, YouTube video maker, and most of all a total tech enthusiast. At such a young age I am totally obsessed with blogging, developing web-sites using CSS, HTML, xhtml, WordPress, and making money online. Not only do I like creating websites I also like using Adobe Photoshop to create graphic designs which are incorporated in my websites. But most people know me from watching my YouTube videos that I film and edit for my YouTube page which include tech tutorials, reviews, unboxings, and anything else related to tech. I have been doing graphic & website design for many years, learning the trade from his older brother. Whom owns his own graphic & website design company.

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